Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic proofs (Aristotle coined the terms).
Logos is a term in western philosophy, psychology, rhetoric, and religion derived from a Greek word meaning "ground", "plea", "opinion", "expectation", "word".
Many of the brilliant logo designs have already been mentioned. Here are a few more. The awesome meanings and exemplary intelligence behind designing.
Don't like: What logos
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